Every six months, I take a sharp look at the latest developments in AI and Search. Based on how quickly things are developing, I would almost need to increase that cadence to monthly. (And maybe I will.) But first, here’s what happened in H1 2026. H1 2026 moved money, traffic, jobs, and market cap before anyone could prove how much value AI created. Search behavior changed, token budgets exploded, software stocks sold off, and companies blamed layoffs on AI. Every major AI story in H1 2026 was really a story about attribution. We’re still figuring out how to improve accuracy in measuring AI visibility. Companies spent billions on inference,…
This is a curated summary. The full story was reported by Search Engine Land.
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