The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 17 August 2026, 04:30 IST
Search & Digital Marketing
ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse
Google Analytics adds campaign benchmarking, new data on ChatGPT's index search index, and Google refiles its SerpApi claims with new terms.
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Anthropic Reveals What The Watermark Is And How It Can Be Defeated
Anthropic offers more details about its watermark including how it can be defeated.
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Google Brings Gemini 3.7 Flash To AI Mode In Search
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model's initial release.
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OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot
New data shows ChatGPT's page-fetching bot is reaching sites that have disallowed it, and OpenAI's own documentation explains why the file may not stop it.
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What A Claude Watermark Can & Can’t Tell You About Authorship
Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn't mean the text isn't AI-generated.
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Gemini 3.7 Flash rolling out in Google Search
Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for Google AI Pro & Ultra susbcribers in English.…
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YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google's creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
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The 4-step roadmap to AI agents for Google Ads
Every week, there’s another announcement about AI agents . Google is building them, software vendors are selling them, and LinkedIn would have you believe every…
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Google Merchant Center for Agencies now supports up to 1,000 linked accounts
Google has updated its Merchant Center documentation to clarify that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single…
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Google Analytics adds custom conversion attribution windows
Google Analytics now gives advertisers more flexibility over how conversions are attributed, allowing them to set custom lookback windows that better reflect their sales…
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Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years
One company measures the bot problem, frames it, and sells the fix. Cloudflare now owns both the meter and the valve. Check your own logs.
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Google sets AI Max migration timeline for Search campaigns
Google outlined when some legacy campaign features will be automatically migrated to AI Max, giving advertisers and developers a clearer timeline for retiring older…
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LLM traffic converts differently — here’s what to do about it
Paid search has long been the workhorse of performance marketing because you can connect a click to a conversion. But AI-driven search is creating a different kind of…
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Stripe will reportedly acquire AI gateway startup OpenRouter for $7B+
OpenRouter's CEO recently described the startup as Stripe for AI.
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Why people aren’t buying Mark Zuckerberg’s AI future
On the latest episode of Equity podcast, we discuss why not everyone is buying Zuckerberg’s vision.
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Anthropic CEO says AI backlash is ‘fundamentally a crisis of trust’
Dario Amodei is pushing back against the idea that he's been painting an overly pessimistic picture of AI.
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Woman claims her stepfather used Grok to transform childhood photo into explicit imagery
The woman claimed that AI tools are "taking everyday life and turning it into child sexual abuse."
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Anthropic shares more details about how Claude’s new watermarks will work
How will the watermarking actually work? Can it be hidden with editing? And how does this affect code?
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SpaceX officially closes its Cursor acquisition
AI coding startup Cursor is now officially a part of SpaceX.
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Google will now allow users to remove visible watermark from its AI generations
Turning off this setting won't affect invisible benchmarks used to identify an AI generated file.
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Does Mark Zuckerberg really believe AI is ‘for everyone’?
Meta released Glimmer this week, an open-weight AI model anyone can download and run on their own hardware — a contrast to Muse Spark, the company’s more powerful model…
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Kog is going deeper to squeeze more inference out of GPUs
The idea that GPUs are poorly suited for agentic workflows may be a misconception, according to French startup Kog.
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Hyperscalers might regret embracing natural gas if new forecast proves correct
Natural gas prices could triple in some parts of the U.S., which could saddle hyperscalers with massive bills to power their AI data centers.
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Meta’s ‘open’ AI, and a $250M deal gone very wrong
Meta released Glimmer this week, an open-weight AI model anyone can download and run on their own hardware — a contrast to Muse Spark, the company’s more powerful model…
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