The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 16 October 2026, 04:30 IST
Search & Digital Marketing
ChatGPT Traffic Drop Appears To Be A Tracking Problem
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
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Google’s Universal Cart Is Live: How Carts Get To Your Store
Universal Cart is rolling out across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site.
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How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
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Google Puts Inline Links Higher In More AI Search Responses
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
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SERPs Stop Being The Default Between 2028 & 2030
Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030.
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96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
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Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast
Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations.
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Brands turn to content series and Jimi Hendrix to improve AI search performance
Brands can’t tell ChatGPT how to talk about their products. One of the things they can do, however, is invest in more branded content, on their website or elsewhere, in…
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Addressability is back as a headline concern for attendees at this year’s Prebid Summit
Related Insights Digiday @ Advertising Week Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record) Read More The digital media…
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Inside Dentsu’s plan to make entertainment a part of every brand’s budget
Somewhere down the line, a brand will probably hire Dentsu as its global entertainment agency, with a brief that has nothing to do with the creative or media accounts.…
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Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall
This week’s Media Briefing looks at what publisher execs discussed during Digiday’s Town Hall held in London this week, regarding new ways to measure audeince value, the…
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Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links. The New York Times-owned brand is…
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Meta launches an open-weight AI model that runs on Macs
Meta and Apple have teamed up for the launch of the social media giant's newest model, Muse Spark Open, which will run locally on Apple silicon.
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Amazon devices chief Panos Panay sees a future where AI devices replace the need to use apps
Speaking at TechCrunch Disrupt, Amazon devices chief Panos Panay described a future where ambient AI devices work in the background, anticipating users' needs instead of…
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Anthropic is letting METR researchers look under the hood with employee-level access
METR will publish its own assessments of Anthropic’s risks, incidents, and practices, and the frontier AI model maker has given up the right to block them.
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Bluesky expands its AI-powered Attie app to let anyone build websites, games, and more
Bluesky is bringing “social vibe coding” to its experimental Attie platform, allowing users to create interactive experiences like games, quizzes, and websites that can…
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Last chance to save up to $200 on your TechCrunch Founder Summit pass: Early booking ends October 16
Savings of up to $200 end October 16 for TechCrunch Founder Summit. These savings for Founder and Investor Passes vanish after Friday. Join 1,000 founders and investors…
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AI agents are coming to Rivian’s cars
We'll likely learn more about how this will work at the company's upcoming "AI & Autonomy Day" event in December.
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Google’s Universal Cart shopping tool launches in the US
The new shopping tool is available in the U.S. across Google Search and the Gemini app.
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TechCrunch Disrupt 2026: Last day
Last day to be part of TechCrunch Disrupt 2026. Join 10,000+ tech leaders for a day of connections and insights. Save 75% on your pass now.
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Amazon’s Bee launches two new personal AI devices, starting at $75
Amazon-owned Bee has launched its first new AI devices since its acquisition, including an updated wearable and a credit-card-sized recorder that attaches to…
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Figma announces new features to define how agents work on its platform
Figma is also releasing its code layers feature in open beta.
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Ricursive Intelligence is betting on AI-designed chips to help solve the compute crisis
The founders detailed how their startup is developing AI that can design chips, learn from each iteration, and improve subsequent designs, all with the goal of…
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Gudea leverages AI to help organizations prevent social media crises before they erupt
Gudea, a company that tracks how stories and rumors spread online that describes itself as the “storm tracker for the internet,” is using AI to help organizations spot…
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