SMS — guaranteed reach, fully compliant.
Short, direct and hard to ignore. We build SMS campaigns and automation that support the rest of your funnel — abandoned-cart nudges, order alerts, flash-sale blasts — timed for maximum impact.
SMS isn't flashy, but it always gets through.
Whether it's an OTP, an order update or a time-sensitive offer, SMS reaches customers who don't use WhatsApp and devices that don't support RCS. We keep you fully DLT-compliant and build SMS into a smart waterfall, so your message always lands somewhere.
- DLT registration and full regulatory compliance
- Transactional and promotional campaigns
- Smart fallback from WhatsApp and RCS for guaranteed delivery
- Link tracking and delivery reporting
- Bulk and triggered, event-based sends
- DLT entity, header and template registration managed end to end
- Template drafting written to clear approval first time
- Delivery reporting reconciled against operator reports
The tools behind the work.
The platforms and technologies we use to deliver SMS Marketing — enterprise-grade, battle-tested, and chosen to fit your business.
The channel that reaches every handset you sell to.
SMS is the least glamorous messaging channel and the only one with genuinely universal reach — every handset, every network, no app required, no internet connection needed. That makes it the guaranteed layer underneath everything else, and the right choice on its own for anything time-critical.
DLT is where most SMS programmes lose two weeks
Every commercial SMS in India passes through DLT registration: the entity, each sender header, and every message template must be registered before a single message is delivered. First-time submissions are rejected routinely, almost always for the same reasons — variables used to smuggle content, the wrong category, a brand name that does not match the registered entity, or unwhitelisted short links.
- Templates drafted with at least the majority as fixed text, and variables reserved for names, amounts and order IDs.
- Categories assigned correctly, because a discount inside a transactional template puts the header at risk.
- Your own domain registered for links rather than a generic shortener.
- Every variant you intend to send registered up front — approved templates cannot be edited afterwards.
Where SMS still outperforms
OTP and verification, delivery and dispatch alerts, appointment reminders, payment due dates, and anything where the message must arrive within seconds regardless of handset. It is also the correct fallback when RCS or WhatsApp cannot deliver — which is why we normally run it as part of a waterfall rather than as a standalone programme.
How an SMS programme runs.
Week 1 — Register
Entity and headers submitted, with the headers you will need in six months registered now rather than later.
Week 2 — Templates
Drafted to clear first time and submitted in batches so one rejection does not stall the campaign.
Week 3 — Launch
Sending live, with delivery reconciled against operator reports rather than taken on trust.
Ongoing — Optimise
Timing, segmentation and the fallback waterfall tuned against response, not against send volume.
Brands we've done this for.
A few of the names — and numbers — behind this work.
- PaytmOTP + promotional SMS at scaleSMS Marketing
- PayUTransactional SMS deliverySMS Marketing
Frequently asked questions.
DLT (Distributed Ledger Technology) registration is mandatory for business SMS in India. We handle sender ID and template registration so your messages are delivered legally.
Yes — as the universal fallback. When a WhatsApp or RCS message can't be delivered, SMS ensures the customer still gets it.
Entity registration can take up to a week and longer if documents need correcting; headers take a couple of working days each. Template approval is faster, but every rejection restarts the clock — which is why the drafting matters.
No. Approved templates are fixed, so any copy change means a fresh submission. We build the variants you will need into the original batch.
Yes. Transactional and OTP messages need registered headers and templates as well; they simply sit in a different category with different rules.
There is no minimum that makes it sensible or not — it depends on the use case. For time-critical or universal-reach messages it is worth running at any volume.
Let's put this to work for you.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Start an SMS campaign