Put your brand in front of the people who sign off.
LinkedIn is where B2B budgets get approved. We run sponsored content, lead-gen forms and account-based campaigns that reach decision-makers by title, industry and company — not just anyone who clicks.
B2B buying committees live on LinkedIn.
No other platform lets you target by job title, seniority, company size and industry with this precision. The catch is cost — LinkedIn clicks are expensive, so sloppy targeting burns budget fast. We build tightly-scoped audiences, creative that speaks to professionals, and lead flows that hand your sales team genuinely qualified contacts.
- Sponsored content and message ads with precise B2B targeting
- LinkedIn lead-gen forms wired straight into your CRM
- Account-based marketing (ABM) campaigns for named target accounts
- Retargeting for site visitors and engaged audiences
- Creative, copy and reporting handled in-house
- Matched audience builds from your own target account lists
- Document and conversation ad formats built for B2B
- CRM-connected reporting through to qualified meetings
The tools behind the work.
The platforms and technologies we use to deliver LinkedIn Ads — enterprise-grade, battle-tested, and chosen to fit your business.
Expensive per click, cheap per qualified meeting.
LinkedIn has the highest cost per click of any major channel, and it is frequently the cheapest source of qualified B2B pipeline. Both statements are true, which is why judging it on cost per lead alongside Meta or Google leads people to cut the channel that was actually filling their calendar.
Narrow enough to justify the price
The discipline is refusing to spend on anyone you would not be pleased to meet. That means starting with a matched audience — your own contact list or a list of target companies — layered with function and seniority, rather than broad job-title targeting that quietly bills you premium rates to reach interns.
What we turn off first
- Audience Network expansion, which spends a meaningful share of budget off-platform on inventory that rarely converts for B2B.
- Awareness and video-view objectives, unless brand genuinely is the goal.
- Several simultaneous campaigns on a modest budget, which leaves all of them without enough data to optimise.
- Broad targeting with no company-size filter, the fastest way to spend a quarter's budget on the wrong audience.
Measure to the meeting
LinkedIn leads arrive in your CRM with the source intact and are judged at the stage where quality actually shows up. Lead gen forms convert better and qualify worse than landing pages, so we use them where volume matters and add qualifying questions, and use landing pages where the visitor needs to understand something before they are worth talking to.
How a LinkedIn Ads engagement runs.
Week 1 — Define the list
Target accounts and personas agreed, matched audiences built and uploaded, tracking connected to the CRM.
Week 2 — Launch narrow
One campaign, one audience, one offer worth a senior person's time.
Weeks 3–6 — Refine
Creative and offer iterated against reply and meeting rate rather than click cost.
Ongoing — Expand
Audience widened only once cost per qualified meeting holds, so scale never outruns quality.
Frequently asked questions.
For B2B, usually yes — a click from a decision-maker with budget is worth many consumer clicks. The key is tight targeting and an offer worth a professional's time, which is exactly what we manage.
Enough to gather signal across 4–6 weeks of testing. We'll recommend a starting point based on your deal size and target audience — B2B economics usually justify it quickly.
Enough to generate a meaningful number of conversions on a single campaign each month. Below that you are buying impressions rather than learning anything.
They convert better and qualify worse. We use forms where volume matters, with qualifying questions added, and landing pages where the visitor needs context first.
You are paying for professional targeting accuracy that no other platform holds. Judged on cost per qualified meeting rather than cost per lead, it frequently comes out ahead.
Yes, and it works considerably better that way — ads warm the account, outbound reaches the same named people, and both report into the same pipeline.
Let's put this to work for you.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Plan a LinkedIn campaign