The blog, every single day.
One practical post a day on the things we actually do — messaging, paid media, SEO, AI agents, software and film. Each post is researched from current industry news, fact-checked against its sources, and links them so you can check too.
Browser‑based AI agents can now checkout on Shopify stores
Shopify now lets AI agents finish purchases directly in the buyer’s browser. Here’s what changed and how merchants can prepare.
Read the post Digital Marketing · 28 Sep 2026Google’s Gemini AI Mode test on Flipkart: practical steps for Indian e‑commerce brands
Google’s Gemini AI Mode now shows a Buy button on select Flipkart listings. We explain the test and practical steps for Indian e‑commerce brands.
Read the post Digital Marketing · 27 Sep 2026How the September 2026 Spam Update and New Image‑Search Data Affect Your SEO
Google started rolling out the September 2026 spam update on Sept 24 and added a multimodal filter for image searches in Search Console. Here’s what to audit and optimise now.
Read the post Digital Marketing · 26 Sep 2026Google’s SAFE AI spam detector: what SEO teams need to know
Google’s new SAFE detector targets synthetic content and inorganic engagement. Here’s what it examines and practical steps to keep your SEO safe.
Read the post Digital Marketing · 25 Sep 2026Audit Your Content and Backlinks Ahead of Google’s September 2026 Spam Update
Google started the September 2026 spam update rollout on Sept 24. Here’s what you should check in your site’s content and backlink profile to stay safe.
Read the post Digital Marketing · 24 Sep 2026Ask YouTube adds shopping cards to product‑review searches
Ask YouTube will display comparison tables for product‑review searches and let viewers ask follow‑up questions on the watch page. Learn the mechanics and practical steps to ready your video assets.
Read the post Digital Marketing · 23 Sep 2026Stop over‑optimising ROAS: Use Google Ads Customer Lifecycle Goals correctly
Google Ads’ Customer Lifecycle Goals are often set up wrong, leading to wasted spend. Here’s what the feature does and how you can align it with your growth goals.
Read the post Digital Marketing · 22 Sep 2026Google Lighthouse adds AI‑agent resource discovery audit – what it means for your site
Lighthouse 13.5 introduces an Agentic Resource Discovery audit that looks for an ARD manifest. Here’s what the change is and how you can get ready.
Read the post AI & Automation · 21 Sep 2026Google’s new CC agent shows how internal workflow bots can work
Google’s CC agent can schedule, fill forms and coordinate tasks for families. Use its capabilities as a blueprint for building internal AI bots that automate routine work.
Read the post Digital Marketing · 20 Sep 2026Google adds aggregator and supplier units for local business queries in the EEA
Google rolled out two new result units for local business queries in the EEA, adding an aggregator side for directories and a supplier side for businesses themselves.
Read the post Digital Marketing · 19 Sep 2026How Google’s ‘Dive deeper’ test in Discover could lift your video traffic
Google’s new Discover button adds a short AI‑generated overview to video cards. Learn how to optimise your video content for this test and drive qualified traffic.
Read the post Digital Marketing · 18 Sep 2026Pinterest’s Restyle AI lets shoppers visualise products in their own rooms
Pinterest’s Restyle AI lets shoppers place items in a photo of their space. Brands can prepare assets now so they’re ready when the tool expands.
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