The blog, every single day.
One practical post a day on the things we actually do — messaging, paid media, SEO, AI agents, software and film. Each post is researched from current industry news, fact-checked against its sources, and links them so you can check too.
How Chrome’s Soft Navigation Metrics Change SPA SEO Tracking
Google’s new soft‑navigation metrics in CrUX separate SPA page‑change data from the initial load. Learn how to use them for better SEO and Core Web Vitals reporting.
Read the post Digital Marketing · 13 Oct 2026Why “Cancel [Competitor] Contract” Queries Are Gold for Google Ads
Search Engine Journal reports that “cancel [competitor] contract” queries drive higher CTR and lower CPA. Here’s how to turn that insight into profitable Google Ads.
Read the post Software Development · 12 Oct 2026Upgrade to Jetpack 16.3: New blocks, accessibility and security fixes
Jetpack 16.3 brings three new blocks, tighter security and better accessibility. Learn how to apply them to your WordPress site.
Read the post Digital Marketing · 11 Oct 2026Adjust Your SEO Playbook After Google’s Spam Update Wrap‑up and New Crawl Timelines
The spam update ended on Oct 8 and Google disclosed typical crawl, index and recovery windows. Learn how to audit, monitor and adapt your SEO approach.
Read the post Digital Marketing · 10 Oct 2026How to Safeguard Google and Meta Ads with Platform‑Level AI Defaults
Platform‑level AI features can unintentionally breach regulatory rules. We explain the risky defaults and the steps you should take today.
Read the post AI & Automation · 9 Oct 2026Google Gemini’s new business agent: what it does and how to pilot it
Google’s Gemini business agent can plan, run and audit tasks across Google Workspace, Slack, Jira and more. Here’s a practical guide to piloting it for workflow automation.
Read the post Digital Marketing · 8 Oct 2026How to Use the New Negative‑Search Removal Data to Protect Your Brand
Recent analysis shows which negative links are easiest to remove. Learn how to prioritise removal requests and boost brand trust.
Read the post Digital Marketing · 7 Oct 2026Google Search Profiles now open in India – what it means for your brand
Google expanded Search Profiles to India, letting creators claim a home page on Google. Here’s what that looks like and how you can start leveraging it for brand visibility and revenue.
Read the post Digital Marketing · 6 Oct 2026Prepare Your Site for Google’s Next Core Update
Google’s upcoming core update will weigh user satisfaction and main‑content quality higher. Align your site now to protect rankings and capture holiday traffic.
Read the post Digital Marketing · 4 Oct 2026Google adds UTM tags to Gemini links and tightens AI‑content fact‑check rules
Google’s Gemini model now adds UTM parameters to outbound links and its AI‑content guidance now mandates manual fact‑checking of all AI‑generated text and metadata. Learn practical steps for analytics and editorial workflow.
Read the post Digital Marketing · 3 Oct 2026Shopify auto‑enrols stores in AI shopping channels – impact on Google Ads
Shopify’s default “Allow Shopify to manage for me” setting pushes product data to AI chat apps and enables direct checkout inside those apps. Here’s what that means for your Google Ads and how to act.
Read the post Digital Marketing · 2 Oct 2026How Gemini’s new UTM parameters can sharpen your Google Ads attribution
Gemini’s recent UTM rollout means AI‑referrals stop disappearing into “direct” traffic. Here’s how to capture that data and fine‑tune ad budgets.
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