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One practical post a day on the things we actually do — messaging, paid media, SEO, AI agents, software and film. Each post is researched from current industry news, fact-checked against its sources, and links them so you can check too.

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Built on this week's industry news.

Last published: 8 October 2026 · RSS

Digital Marketing · 25 Sep 2026

Audit Your Content and Backlinks Ahead of Google’s September 2026 Spam Update

Google started the September 2026 spam update rollout on Sept 24. Here’s what you should check in your site’s content and backlink profile to stay safe.

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Digital Marketing · 24 Sep 2026

Ask YouTube adds shopping cards to product‑review searches

Ask YouTube will display comparison tables for product‑review searches and let viewers ask follow‑up questions on the watch page. Learn the mechanics and practical steps to ready your video assets.

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Digital Marketing · 23 Sep 2026

Stop over‑optimising ROAS: Use Google Ads Customer Lifecycle Goals correctly

Google Ads’ Customer Lifecycle Goals are often set up wrong, leading to wasted spend. Here’s what the feature does and how you can align it with your growth goals.

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Digital Marketing · 22 Sep 2026

Google Lighthouse adds AI‑agent resource discovery audit – what it means for your site

Lighthouse 13.5 introduces an Agentic Resource Discovery audit that looks for an ARD manifest. Here’s what the change is and how you can get ready.

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AI & Automation · 21 Sep 2026

Google’s new CC agent shows how internal workflow bots can work

Google’s CC agent can schedule, fill forms and coordinate tasks for families. Use its capabilities as a blueprint for building internal AI bots that automate routine work.

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Digital Marketing · 20 Sep 2026

Google adds aggregator and supplier units for local business queries in the EEA

Google rolled out two new result units for local business queries in the EEA, adding an aggregator side for directories and a supplier side for businesses themselves.

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Digital Marketing · 19 Sep 2026

How Google’s ‘Dive deeper’ test in Discover could lift your video traffic

Google’s new Discover button adds a short AI‑generated overview to video cards. Learn how to optimise your video content for this test and drive qualified traffic.

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Digital Marketing · 18 Sep 2026

Pinterest’s Restyle AI lets shoppers visualise products in their own rooms

Pinterest’s Restyle AI lets shoppers place items in a photo of their space. Brands can prepare assets now so they’re ready when the tool expands.

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AI & Automation · 17 Sep 2026

Alexa+ now speaks Hindi – what Indian brands can do with native‑language voice assistants

Amazon announced Alexa+ in Hindi for India, offering longer conversations and multi‑step tasks. Here’s how you can turn that into a voice‑first experience for your customers.

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Digital Marketing · 16 Sep 2026

Meta’s AI agents now automate WhatsApp Business setup

Meta’s new AI‑driven setup lets you create a WhatsApp Business account, verify the phone number and generate message templates via chat with an AI agent. Here’s what you need to know.

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Digital Marketing · 24 Aug 2026

The retention email flows every ecommerce brand should have live

Campaigns get the attention. Flows earn the revenue. Six to build first.

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Digital Marketing · 23 Aug 2026

Getting cited by AI search: what actually influences ChatGPT and AI Overviews

AI assistants now answer what used to be searches. What makes a page get quoted rather than ignored.

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