Kabaddi Adda
The home of Kabaddi — news, live scores and original video.
Digital Marketing
Feeds change daily. Your brand should keep up.
Strategy, content calendars, community management and creator collaborations — a steady, on-brand presence across Instagram, LinkedIn, YouTube and X, produced by the same team that shoots your films and runs your ads.
Why it matters
Consistency beats virality.
One viral post doesn't build a brand — showing up well, every week, does. Because our studio, our media buyers and our social team share a desk, your organic content, paid amplification and video all pull in the same direction, and winning posts get promoted instead of forgotten.
What we deliver
- Platform strategy and monthly content calendars
- Reels, carousels and static creative made in-house
- Community management and response handling
- Creator and influencer collaborations
- Organic-plus-paid amplification of what's working
- Monthly reporting on growth, engagement and leads
- Content systems built around questions customers actually ask
- Community management and response-time standards
- Organic-to-paid amplification of posts that already earned attention
Proof, not slides
We don't just plan social. We build million-strong communities.
The best proof that we can grow your audience? We already do it for our own sports brands — every single day. Across Kabaddi Adda, IPL T20 Matches and SportzCraazy, our team writes the copy, shoots the reels, runs the community and grows every number below. That same in-house engine is what we point at your brand.
1.2M+followers & subscribers we actively manage
6.25LYouTube subscribers on Kabaddi Adda alone
3sports brands grown & run entirely in-house
Dailyreels, posts & videos our team ships
IPL T20 Matches
A real-time IPL fan community, live through every season.
SportzCraazy
A 360° multi-sport media brand and fan hub.
If we can build and hold an audience of over a million in a category as competitive as sport, imagine what that same team can do for your brand.
Technology Stack
The tools behind the work.
The platforms and technologies we use to deliver Social Media Marketing — enterprise-grade, battle-tested, and chosen to fit your business.
Meta Business SuiteSprout SocialHootsuiteBufferLaterCanvaAdobe Creative SuiteGoogle Analytics 4
How we run it
Reach is a distribution problem, not a volume problem.
The standard response to falling organic reach is to publish more. It rarely works, because reach is not a function of volume. Platforms show a post to a small sample, watch what happens, and either expand or stop — so more posts simply means more small samples that never expand.
What the sample is testing
- Whether anyone stops scrolling, decided by the first frame or first line before your message lands at all.
- Whether anyone does something a passive viewer would not — saving, sharing, or commenting at length. These weigh far more than a like.
- Whether the post keeps people on the platform or pushes them off it immediately.
Build for the format, not from a template
A landscape video cropped to vertical, a carousel that is really a PDF, or a caption written for a website all fail the first test before the content is judged. We produce for the placement, which is easier when the studio and the social team sit in the same building.
The habit that compounds
We review by save and share rate rather than by likes, rank the previous month's posts, and reuse what worked in a different format — because the idea was the thing that worked, not the execution. Paid budget goes behind organic posts that already earned engagement, rather than behind ads nobody has validated. And the content calendar is built from the questions your customers actually ask, which is a list that never runs dry.
Deployment
How a social engagement runs.
Week 1 — Audit & positioning
What has worked, what has not, and the tone the brand can actually sustain.
Week 2 — System
Content pillars, formats and a cadence you can hold for six months without quality trailing off.
Weeks 3–6 — Produce & publish
Production running to calendar, with community management and response standards live.
Ongoing — Amplify
Monthly review by save and share rate, with paid put behind the posts that already proved themselves.
FAQ
Frequently asked questions.
Wherever your customers actually spend time — not everywhere. We audit your audience first, then focus effort on the two or three platforms that will move the needle.
We create it — copy, design and video are all in-house, so your feed looks like your brand and doesn't depend on you sending us material.
Whatever cadence you can hold for six months without dropping quality. Three strong posts a week beats daily posts that trail off after a month.
Ideally yes. The fastest source of good ad creative is organic posts that already earned engagement without any spend behind them.
Yes, to agreed response times and an escalation path. Most social crises are ordinary complaints that went unanswered for a day.
The ones where your buyers already are, and no more than you can sustain properly. Being good on two beats being absent-in-practice on five.
Next step
Let's put this to work for you.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Get a social media plan