WhatsApp Business — the channel your customers actually reply to.
Meet your customers where they already are. From automated order updates to full-funnel conversational commerce, we set up WhatsApp Business as a genuine sales and support channel, not just a broadcast tool.
Your customers already live on WhatsApp.
The question is whether your brand shows up there in a way that's helpful instead of annoying. We handle the WhatsApp Business API setup and verification, then build conversational flows — for sales, support, cart recovery and post-purchase care — that feel like a helpful human, not a robot.
- WhatsApp Business API setup and green-tick verification
- Conversational commerce flows that guide customers to purchase
- Automated cart recovery and order notifications
- Chatbot with smooth handoff to a live agent
- Broadcast and message-template management that stays policy-compliant
- Template library design and approval management
- Conversation category strategy to control per-conversation cost
- Chatbot and live-agent handover flows
The tools behind the work.
The platforms and technologies we use to deliver WhatsApp Business Solutions — enterprise-grade, battle-tested, and chosen to fit your business.
WhatsApp bills conversations, not messages.
The most common WhatsApp surprise is a bill several times the forecast, and it is almost never a rate problem. WhatsApp charges per conversation window, priced differently by category — marketing, utility, authentication and service. Brands that budget as though they are paying per message get the arithmetic badly wrong.
Where the cost actually goes
- Order updates written with a promotional line attached get recategorised as marketing and repriced upwards.
- Starting a fresh conversation for each message instead of using the window already open.
- Broadcasting to a full list when only a segment has intent — on WhatsApp, reach is a cost decision.
- Templates that get flagged, which lowers your number's quality rating and cuts your messaging limit. That is far more expensive than the rate card.
Designing for the cheapest path
Customer-initiated conversations are the least expensive and the highest intent. Click-to-WhatsApp ads, a website button and a QR code on packaging all open a service window on the customer's action rather than on your spend. We build the entry points first, then the templates, then the broadcast programme — in that order, because it changes the economics of everything downstream.
Automation with a real handover
A bot should answer the routine questions — order status, delivery timelines, returns — and hand over cleanly the moment someone asks for a person, with the full transcript so the customer never repeats themselves. Measured on resolution rather than deflection, this reduces support load without the experience customers have learned to dread.
How a WhatsApp rollout runs.
Week 1 — Setup
Business verification, number provisioning and display name approval — the prerequisites that hold most launches up.
Week 2 — Templates
Template library written by category and submitted in batches, so one rejection does not stall the launch.
Weeks 3–4 — Flows
Entry points, automation and the handover to your team, tested with real conversations before customers see it.
Ongoing — Optimise
Quality rating, category mix and cost per conversation reviewed monthly against outcomes.
Brands we've done this for.
A few of the names — and numbers — behind this work.
- Cars24WhatsApp lead capture & qualificationWhatsApp Business Solutions
- OYO RoomsBooking updates & cart recovery on WhatsAppWhatsApp Business Solutions
Frequently asked questions.
The app is for small teams; the API is for scale — automation, chatbots, CRM integration and high message volumes. We set up and manage the API.
Yes — a well-timed WhatsApp reminder is one of the most effective cart-recovery tools available in India today.
It is priced per 24-hour conversation window and varies by category and country, with rates that Meta has revised more than once. We size it against your actual message mix during setup and design the programme to sit in the cheaper categories wherever legitimately possible.
Business verification is usually the long pole and depends on how quickly your documentation is ready. Template approval is comparatively fast once the account is verified.
A number already registered to the consumer WhatsApp app has to be migrated or replaced. We work through the options during setup so you do not lose a number customers already know.
For conversations and rich content, yes. For guaranteed reach across every handset, SMS still wins. Most brands do best running both with RCS in between, rather than choosing.
Let's put this to work for you.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Set up WhatsApp for your business