Engage every lead in under a second. Lift funnel conversion by up to 70%.
An autonomous AI sales agent that replies to inbound leads in under a second, asks the right qualifying questions, and routes only the hottest leads to your sales team — built in collaboration with krid.ai, so it never sleeps and never lets a lead go cold.
Everything it handles for you.
- Responds in under one second, 24/7/365
- Works across voice AI, WhatsApp, SMS, email and RCS
- Qualifies automatically using the BANT framework
- Smart cross-channel follow-ups — no reply on WhatsApp? It calls next
- 360° lead timeline — every interaction in one view
- Two-way CRM sync (Zoho, Salesforce, custom APIs) — no rip-and-replace
- Pulls leads from IndiaMART, 99acres, LinkedIn, your website and Google
- AI evaluator that scores every conversation and keeps improving
- Real-time funnel analytics — new, engaged, qualified and closed at a glance
- Seamless handoff to a human closer, with full conversation context
- Lead enrichment and scoring against your definition of qualified
- Calendar-connected booking with real availability
- Clean handover briefs so reps never start from scratch
The tools behind the work.
The platforms and technologies we use to deliver AI SDR Platform — enterprise-grade, battle-tested, and chosen to fit your business.
What happens in the first sixty seconds of a lead.
The largest controllable variable in inbound conversion is how quickly a meaningful first response arrives — not an autoresponder, but a reply that engages with what the person actually asked. Most teams measure this in hours. The gap between minutes and hours is where the majority of inbound pipeline quietly disappears.
Seconds 0 to 5 — enrich before replying
Before any message goes out, the record is enriched: company, size, industry, existing CRM history, whether this is a returning visitor, and which pages they read before submitting. That context is the whole difference between a useful first reply and a template.
Seconds 5 to 30 — the first reply
- Answers the actual question asked, in the channel the lead used.
- References what they were looking at, so it reads as a response rather than a broadcast.
- Asks exactly one qualifying question, not a form's worth.
- Offers a concrete next step with real availability rather than 'someone will be in touch'.
Seconds 30 to 60 — route and prepare
In parallel the lead is scored and routed. A high-fit lead alerts the right salesperson immediately with a one-paragraph brief — who they are, what they asked, what they read, what the assistant has already told them. A poor-fit lead goes to nurture without consuming anyone's afternoon.
What it should never do
Quote prices it cannot verify, keep talking when someone asks for a human, pretend to be a named person, or carry on a sequence after a rep has replied. We build the guardrails before the conversation flows, because those four failures cost more than the speed gains.
Human SDR vs Catalyst AI SDR.
Watch the AI SDR work a real funnel.
Two walkthroughs — a property enquiry and an automotive test-drive lead — from the first message to a qualified, enriched lead handed to your closer. Built in collaboration with krid.ai.
A 9 PM property lead, qualified before morning.
Amit is browsing 3 BHKs in Gurgaon at 9 PM. Maya — the AI SDR — greets him instantly on WhatsApp, qualifies budget and timeline in his own language, offers a callback, and hands your team a ready lead.
- Replies in under a second, in Hinglish
- Qualifies budget, configuration and move-in timeline
- Chat → call → a clean lead summary for your closer
A test-drive enquiry, enriched into a verified buyer.
A luxury-car ad drives Amit to an enquiry form. The AI SDR picks it up the moment it's filled, confirms he's a serious buyer, and builds a verified profile — preferred colour, current vehicle, timeline and location.
- Captures the lead the instant the form is submitted
- Auto-enriches it into a verified buyer profile
- Routes only sales-ready leads to the showroom team
How an AI SDR deployment runs.
Week 1 — Define qualified
What a good lead actually looks like, agreed with sales rather than assumed. Everything downstream depends on this.
Weeks 2–3 — Build & connect
CRM, calendar and channels wired up, with enrichment, scoring and routing configured.
Week 4 — Shadow mode
Responses drafted for your team to approve before anything reaches a customer, and corrected on real leads.
Ongoing — Tune
Median time to first reply, reply rate and booked meetings reviewed weekly; qualification tightened where close rate slips.
Frequently asked questions.
An AI Sales Development Rep is software that automatically engages, qualifies and follows up with leads across channels — so no lead goes cold and your team only talks to qualified prospects.
Because we do the implementation for you, most deployments move from kickoff to go-live quickly — we'll give you a timeline after the strategy session.
No. It removes the first-response delay and the unqualified half of the pipeline. The team then spends its time on conversations that were always going to matter.
Clean CRM data, an agreed definition of a qualified lead, and permission to book real calendar slots. Without those three it is just a fast autoresponder.
We disclose it. The conversion difference is negligible and the trust difference is not — and it avoids the far worse outcome of them working it out themselves.
The major ones, plus anything with a usable API. The integration work is normally smaller than the work of agreeing what qualified means.
Let's put this to work for you.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Book an AI SDR demo