The biggest screen time in India. Your story on it.
YouTube reaches more Indians than any TV channel. We plan, produce and run the campaigns — skippable in-stream, bumpers and Shorts — with creative made by our own studio, built to hold attention past the skip button.
Video ads only work when the first five seconds do.
Most YouTube budgets die at the skip button. Because our Creative Studio sits next to our media team, your ads are written for the format — hook in five seconds, message by second fifteen, measurable action at the end. One team makes the film and buys the media, so creative and targeting actually agree.
- Campaign strategy across in-stream, bumper, Shorts and discovery formats
- Ad creative produced by our in-house Creative Studio
- Audience, intent and remarketing targeting via Google Ads
- Brand-lift measurement and view-through attribution
- Landing-page alignment so views become enquiries
- Format strategy matched to objective, not to budget
- Hook-first creative built for the first five seconds
- Vertical and Shorts variants cut from the same shoot
The tools behind the work.
The platforms and technologies we use to deliver YouTube Ads — enterprise-grade, battle-tested, and chosen to fit your business.
The format changes what the creative has to do.
YouTube is the one major channel where the ad format changes the proposition to the viewer, not just the length. A six-second bumper and a skippable in-stream ad are not the same film cut differently — and treating them interchangeably is why most YouTube budgets underperform their potential.
Choosing the format
- Skippable in-stream: the workhorse. You pay on watch or engagement, so a skip is not a loss. Right for anything needing more than a sentence to explain.
- Non-skippable: guaranteed exposure in a short window, for a single simple message where reach is the point.
- Bumper: six seconds, cheap on a cost-per-thousand basis, best as a frequency layer over a longer campaign rather than alone.
- In-feed video: appears in search and alongside related content, so intent is higher — right for demonstrations and comparisons.
- Shorts: vertical and scrolled fast. Reformatted landscape ads perform poorly; this needs creative built for it.
The first five seconds decide the campaign
On skippable in-stream, five seconds is what everybody sees. Lead with the problem or the payoff, never with a logo animation, and say the brand name inside that window so the exposure counts even for viewers who skip. Then earn the rest of the view. TV creative that builds to a payoff at the end reliably underperforms here.
Judging it honestly
View rate tells you whether the creative holds attention and cost per thousand tells you whether you are buying efficiently — neither tells you whether it worked. For anything below the awareness line we judge on view-through and click-through conversions against a holdout, because YouTube's contribution often shows up in other channels' numbers before its own.
How a YouTube campaign runs.
Week 1 — Objective & format
What the campaign is for, which format serves it, and what the landing experience needs to be.
Weeks 2–3 — Produce
Creative built hook-first in-house, with vertical and short variants cut from the same shoot rather than commissioned separately.
Week 4 — Launch
Campaign live with audiences, exclusions and frequency capping set deliberately rather than left on defaults.
Ongoing — Iterate
Hooks tested against view rate, and conversions judged against a holdout rather than platform-reported alone.
Frequently asked questions.
No — formats like Shorts and bumpers reward sharp ideas over big shoots. Our in-house studio produces performance-first creative at sensible cost.
Mostly cost-per-view or CPM — you often pay only when someone chooses to keep watching. We manage bids to your cost-per-result target.
As long as the opening five seconds earn. Fifteen to thirty seconds suits most direct-response work; longer only when the story genuinely holds attention.
You can, and it usually underperforms — TV creative builds to a payoff at the end, YouTube needs it at the start. We often recut existing footage rather than reshoot.
Yes. The production studio is in-house, which is why the creative arrives built for the placement instead of adapted to it afterwards.
Often, to a warm audience with a clear on-screen call to action and a landing page built for the traffic. As cold prospecting on a small budget it is harder to justify.
Let's put this to work for you.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Plan a YouTube campaign