RCS Business Messaging — India's fastest-growing marketing channel.
The next evolution of SMS: rich, branded, app-like messages that show up directly in your customer's native messaging app, no download required. Higher open rates, richer media, better conversions.
RCS is what SMS always wanted to be.
Branded, interactive and verified, with read receipts and rich media built in. Adoption in India is growing faster than any other channel, and brands that move early are seeing the kind of engagement SMS can't touch. We help you launch on RCS the right way — verified, compliant and designed to convert.
- Verified, branded business sender so customers trust the message
- Rich cards, carousels and suggested replies that drive taps, not just opens
- Native delivery on Android with no app to install
- UPI and payment integration for in-message conversions
- A smart WhatsApp + RCS + SMS fallback so every message gets through
- Verified brand sender registration and setup
- Rich card and carousel design for messaging campaigns
- RCS-to-SMS fallback waterfall configuration
The tools behind the work.
The platforms and technologies we use to deliver RCS Business Messaging — enterprise-grade, battle-tested, and chosen to fit your business.
The upgrade path from SMS that keeps your reach.
RCS replaces the plain 160-character SMS with something that behaves like a modern app chat — your verified brand name and logo as the sender, images, carousels, tappable buttons — delivered in the phone's default messaging app with nothing for the customer to install. In India, where the overwhelming majority of handsets run Android, that reaches most of your base.
Verification is most of the value
After years of SMS spam, a verified sender with a brand logo is a trust upgrade customers visibly respond to. It is also the part that takes longest to arrange, which is why we start there rather than with creative. A beautiful carousel from an unverified sender performs like the SMS it replaced.
Migrate one use case, not the whole programme
- Pick your highest-volume SMS use case — offers or order updates are usually the right first move.
- Split the audience and run RCS against SMS for a month on identical content intent.
- Judge on tap-through and cost per tap, not on delivery rate. Delivery is the floor, not the result.
- Roll out only once that one use case has earned it, keeping everything else on SMS in the meantime.
Design the fallback before the campaign
Not every handset and network combination will render RCS. A waterfall attempts RCS first and falls back to SMS automatically, so every contact still receives the message and you never pay rich-channel rates for a device that cannot display it. Configured properly, you keep the reach of SMS and the engagement of RCS at a blended cost that usually lands below both.
How an RCS rollout runs.
Weeks 1–2 — Verify
Brand sender registration, logo and verification with the aggregator and carriers.
Week 3 — Build
Rich cards, carousels and reply buttons designed for the use case you are migrating first.
Week 4 — Split test
RCS against your existing SMS on the same audience, measured on taps rather than delivery.
Ongoing — Waterfall
Fallback configured and the programme extended one use case at a time as each earns it.
Brands we've done this for.
A few of the names — and numbers — behind this work.
- OYO RoomsRich promotional carousels over RCSRCS Business Messaging
- Cars24Branded RCS offer broadcastsRCS Business Messaging
Frequently asked questions.
RCS adds branding, images, carousels, buttons and read receipts — it looks and behaves like a modern app chat, while still arriving in the native messaging inbox.
No. RCS works natively in the default messaging app on most Android phones, so there's nothing for your customer to download.
RCS is supported across the major Indian networks on Android, and Google has enabled it by default in the Messages app. Coverage is broad enough to treat it as a primary channel with SMS as the fallback.
RCS support has been rolling out on iOS, but Android is where the volume is in India. Plan RCS as Android-first with SMS covering the remainder.
Per message it costs more than SMS and typically less than a WhatsApp marketing conversation. The comparison that matters is cost per tap, where RCS usually wins clearly against SMS.
Consent should be recorded per channel. We review your existing opt-in language during setup and tell you plainly whether it covers RCS or needs updating.
Let's put this to work for you.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Launch an RCS campaign