How Restaurants Can Turn Off Unwanted Ordering Links in Google Business Profiles

Google has introduced a new control in the Google Business Profile dashboard that lets restaurants turn off individual third‑party ordering providers for pickup, delivery, or both. The change was announced by Lisa Landsman, Google’s Head of Industry Engagement & SMB Success, in a LinkedIn post and confirmed by product manager Michael G. that the feature is available in all countries.

Why it matters: Previously, a restaurant had to submit a removal request to each provider, which then had up to five business days to process it. The new toggle lets you turn the link off yourself, giving you direct control over which providers appear on your profile.

Where the new toggle lives

When you open your Google Business Profile and navigate to the “Food ordering” section, you’ll see a “Manage provider” panel. Each listed provider shows a “Show provider to customers” switch with separate toggles for pickup and delivery. Turning a switch off hides that provider from the restaurant’s Google Search and Maps listings.

What to audit before you switch anything off

• Make a list of every ordering platform currently displayed in the “Food ordering” panel for each restaurant you manage.
• Identify which platforms you still want to drive traffic to – for example, those where diners already have a subscription or a saved payment method.
• Mark any providers that are no longer part of your operations, have high commission rates, or conflict with your own delivery service.

Step‑by‑step: Removing an unwanted provider

• Log into the Google Business Profile dashboard for the restaurant.
• Go to the “Food ordering” section and locate the provider you want to hide.
• Toggle the “Show provider to customers” switch off for pickup, delivery, or both, depending on your need.
• Save the changes. The provider is no longer shown in Google Search and Maps listings.

Integrating the toggle into your local‑SEO workflow

Because the setting is now a product control rather than a request to a third party, it fits neatly into a regular local‑SEO audit. Treat the provider list as a checklist item each time you review a location’s profile. Updating the toggle is a quick, low‑effort action that can be documented in the same spreadsheet you use for NAP consistency, review monitoring, and photo updates.

While the source does not provide performance data, reducing the number of choices can simplify the user journey, which is a common principle in conversion optimisation.

To keep the process sustainable, schedule a quarterly review of the ordering panel. During each review, verify that any new providers added by Google or by the restaurant are still aligned with your margin goals and brand strategy. If you notice a provider re‑appearing, repeat the toggle steps to maintain consistency.

What to do now

Our read is that restaurants should treat this toggle as a regular part of their local‑SEO checklist. Start with your top‑performing locations, audit the provider list, and turn off any service that doesn’t align with your margins or brand strategy. Then, use the space you’ve freed up to promote your own booking channel—whether that’s a direct phone line, your website, or a reservation app you control. If you run multiple outlets, consider creating a short SOP so your team can repeat the process quickly for new profiles.

Sources

• Search Engine Journal — Google Lets Restaurants Directly Opt Out Of Ordering Providers