The blog, every single day.
One practical post a day on the things we actually do — messaging, paid media, SEO, AI agents, software and film. Each post is researched from current industry news, fact-checked against its sources, and links them so you can check too.
Google adds UTM tags to Gemini links and tightens AI‑content fact‑check rules
Google’s Gemini model now adds UTM parameters to outbound links and its AI‑content guidance now mandates manual fact‑checking of all AI‑generated text and metadata. Learn practical steps for analytics and editorial workflow.
Read the post Digital Marketing · 3 Oct 2026Shopify auto‑enrols stores in AI shopping channels – impact on Google Ads
Shopify’s default “Allow Shopify to manage for me” setting pushes product data to AI chat apps and enables direct checkout inside those apps. Here’s what that means for your Google Ads and how to act.
Read the post Digital Marketing · 2 Oct 2026How Gemini’s new UTM parameters can sharpen your Google Ads attribution
Gemini’s recent UTM rollout means AI‑referrals stop disappearing into “direct” traffic. Here’s how to capture that data and fine‑tune ad budgets.
Read the post Digital Marketing · 1 Oct 2026Google Analytics adds app conversions to cross‑channel reports
Analytics now shows app conversions alongside web data in key reports. Learn the new capabilities and the steps to start measuring mobile app performance in your search campaigns.
Read the post Digital Marketing · 30 Sep 2026Refresh Your Google Business Profile for AI‑Driven Local Search
Google’s AI search wants more than a name and hours. Updating your Google Business Profile with structured services, offers and reviews can improve visibility in AI‑generated local answers.
Read the post Software Development · 29 Sep 2026Browser‑based AI agents can now checkout on Shopify stores
Shopify now lets AI agents finish purchases directly in the buyer’s browser. Here’s what changed and how merchants can prepare.
Read the post Digital Marketing · 28 Sep 2026Google’s Gemini AI Mode test on Flipkart: practical steps for Indian e‑commerce brands
Google’s Gemini AI Mode now shows a Buy button on select Flipkart listings. We explain the test and practical steps for Indian e‑commerce brands.
Read the post Digital Marketing · 27 Sep 2026How the September 2026 Spam Update and New Image‑Search Data Affect Your SEO
Google started rolling out the September 2026 spam update on Sept 24 and added a multimodal filter for image searches in Search Console. Here’s what to audit and optimise now.
Read the post Digital Marketing · 26 Sep 2026Google’s SAFE AI spam detector: what SEO teams need to know
Google’s new SAFE detector targets synthetic content and inorganic engagement. Here’s what it examines and practical steps to keep your SEO safe.
Read the post Digital Marketing · 25 Sep 2026Audit Your Content and Backlinks Ahead of Google’s September 2026 Spam Update
Google started the September 2026 spam update rollout on Sept 24. Here’s what you should check in your site’s content and backlink profile to stay safe.
Read the post Digital Marketing · 24 Sep 2026Ask YouTube adds shopping cards to product‑review searches
Ask YouTube will display comparison tables for product‑review searches and let viewers ask follow‑up questions on the watch page. Learn the mechanics and practical steps to ready your video assets.
Read the post Digital Marketing · 23 Sep 2026Stop over‑optimising ROAS: Use Google Ads Customer Lifecycle Goals correctly
Google Ads’ Customer Lifecycle Goals are often set up wrong, leading to wasted spend. Here’s what the feature does and how you can align it with your growth goals.
Read the postPrefer it in your inbox?
The best of the week's posts, once a month. No spam, unsubscribe anytime.