The news that moves growth.

Google Search Console Adds Multimodal Filter For Image-Based Searches

Search Console’s new multimodal filter shows which pages receive traffic from image-based searches, without query data.

Why Agencies Lose Clients In The First 90 Days (And How To Stop It)

Most client churn happens in the first 90 days, not month six. This phase-by-phase onboarding framework shows agencies how to keep clients engaged and retained.

Rising CPC? You’re Funding The Competition. Here’s How To Trace It.

Strong affiliate numbers can hide brand bidding. Learn how to define violations, build a search test list, capture ad evidence, and match it to partners.

Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes

Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.

Google Announces New Query Fan-Out Framework: R4T-Diffusion

Google announced a new query fan-out framework that is described as ready for production-scale search.

Google Search Decline Steepened To 40% YoY For Publishers

A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.

Social & Advertising

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

Instagram chief shares algorithm insights and posting tips

In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

YouTube refuses to join Meta settlement on teen harms

CEO Neal Mohan told CNN this week that YouTube has invested heavily in safety measures for young users and will continue to do so.

LinkedIn shares insights into key B2B buying behaviors

The data suggests that marketers should enact longer lead-in promotions to tap into early discovery.

Meta looks to reassure AI users it can be trusted with their data

The tech giant is using cute characters and fun devices as a means to drive adoption of an always-on artificial intelligence recording device.

58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

Ad execs have kept their distance from agent-to-agent ad trading, wary of the technical cost and definitional questions still hanging over it. New research says that…

From brand deals to equity deals: creators want a stake, not just a fee

As the creator economy has matured, it’s moved beyond one-off brand deals to pulling creators into the C-suite and onto advisory boards. Now, a new phase is underway:…

Why Sephora released a beauty set exclusively on TikTok Shop

This story was originally published by sister site, Glossy. Sephora shoppers getting a head start on their holiday shopping may have come across a new holiday value set…

Media Briefing: Publishers question whether personalization actually pays off

This week’s Media Briefing looks at publishers’ push to personalize newsletters as search traffic declines, and whether those efforts are actually paying off yet. Does…

AI & Automation

ElevenLabs’ CEO on margins, IPO timing, and telling customers they’re talking to a bot

ElevenLabs powers the AI voice on the other end of a lot of customer service calls, and its CEO told me this week that businesses should probably tell you that — at…

Meet the next wave of VCs judging Startup Battlefield 200 at TechCrunch Disrupt 2026

Meet the next wave of VCs judging the Startup Battlefield 200 contenders on the main stage at TechCrunch Disrupt 2026. Register by September 25 at 11:59 p.m. PT, to save…

Google tests letting Gemini call businesses for you

Google says the AI-calling feature will first be available to Pixel 11 owners in the U.S. who pay for a Gemini subscription.

Shield AI, Waabi, and General Motors on building AI when failure is not an option at TechCrunch Disrupt 2026

Leaders from Waabi, Shield AI, and General Motors join the Real World AI Stage at TechCrunch Disrupt 2026 to talk building AI. Save up to $200 by September 25 at 11:59…

Lovable’s annualized revenue crosses $600M as vibe coding takes off

Lovable co-founder Fabian Hedin said that apps created on the platform are getting nearly a billion monthly views each month.

Ando wants to take on Slack with a team messaging app that lets humans and agents work together

The app gives agents their own identities and inboxes and lets them partake in conversations as naturally as people can.

TechCrunch Disrupt 2026: Cal AI’s Zach Yadegari on how to create viral growth and capitalize on it

Zach Yadegari joins the Builders Stage at TechCrunch Disrupt 2026 to share how he capitalized on viral growth. Save up to $200 before September 25. Save 50% on a second…

2 days left to save up to $200 on a TechCrunch Disrupt 2026 pass — reason 4 of 5 to attend

Reason 4 of 5 to attend TechCrunch Disrupt 2026: Practical answers. Two days left to save up to $200 on your pass. Savings disappear after September 25 at 11:59 p.m. PT.…

Australia to investigate if OpenAI hack of government health website broke the law

The incident is the first known breach to affect a government agency, and Australia's prime minister has vowed to hold OpenAI accountable.