The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 30 July 2026, 04:30 IST
Search & Digital Marketing
Why Google Business Profile address changes can disrupt local rankings
What you don’t know about your business profile’s past can damage its future. Managing a Google Business Profile effectively requires looking beyond the dashboard you…
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AI Video After Sora: 3 Updates You Should Make Before You Publish
Before your next AI video goes live: Audit disclosure against YouTube's actual policy, produce below the ceiling, and name the human decision-maker.
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How to audit your AI entity footprint
Ask ChatGPT , Gemini , or Perplexity to explain your business. Not your website. Your business. The responses can be surprisingly good. They often identify what a…
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7 feedback loops for self-improving AI content workflows
You’re already giving your content workflows feedback. Every time you edit a draft, fix the same awkward transition, or reword a vague heading, you’re providing…
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Google Ads’ Target-Based Bidding Update For Ecommerce
Google's August 17 update pushes budget-limited Target CPA and Target ROAS campaigns toward their stated targets, risking higher costs unless advertisers audit and…
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SEO and PPC alignment starts with your org chart
Sharing keyword data between SEO and PPC sounds straightforward, but it rarely happens in practice. Organizational silos get in the way, and these two disciplines move…
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Google May Be Penalizing AI-Generated Content As Thin Content
Google may be penalizing AI-generated content under an expanded definition of thin content.
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Google Expands Review Guidelines And Warns Of Manual Actions
Google expanded its review snippet documentation with new ways content can trigger a manual action.
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X Live-Tweets Its Fight Against Chatbot Spam In Real-Time
X publicly documented its anti-chatbot campaign over 24 hours, showing how quickly AI-generated spam evolves and how X responds.
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Gap Inc. opens creator program to employees
Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.
Read on our siteHow to maximize Instagram marketing in 2026
Brands that want to establish or expand their presence on the app should consider enlisting the help of Meta AI, working with influencers and leaning into short-form…
Read on our site5 tips for building an effective brand presence on Threads
The app has become a key engagement platform that offers new opportunities for marketers.
Read on our siteMichaels claims Google-powered AI assistant doubles conversion rate of traditional search
This story was originally published on sister site, Modern Retail . One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new…
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Mythbusters: AI visibility’s biggest misconceptions
Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch. There’s urgency to this topic: an estimated 30% of shoppers are using…
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Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day…
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Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
Omnicom wasn’t ready to announce the move yet, but word leaked out last week that the holding company’s media agency group is folding Hearts & Science and Mediahub…
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How AI costs are quietly reshaping principal media deals
The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco renewal on a media…
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Google’s ads biz gets boost from World Cup hype, Gemini improvements
Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.
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Meta still has widest social media reach
Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.
Read on our site5 tips for building an effective brand presence on LinkedIn
A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.
Read on our siteAI & Automation
Enigma raises $71M to make controlling a robot as easy as adjusting the volume
The massive seed round was led by Index Ventures and Ribbit Capital, with participation from Sarah Guo's Conviction Partners.
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Are brain waves the next unlock for physical AI?
Forget YouTube videos — frontier physical AI models need multiple camera angles, dense annotation, and, soon, brain wave readings.
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Making sense of the panic over Chinese AI
On the latest episode of Equity, we discussed why Moonshot AI's Kimi seemed to panic Silicon Valley and Wall Street.
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Hugging Face CEO calls for ‘radical transparency’ after ‘unprecedented’ OpenAI hack
"The first autonomous agent cyberattack is an unprecedented event. It deserves an unprecedented response!"
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