The news that moves growth.

Why Anthropic’s Claude Watermark May Be A New Text-Marking Method

Anthropic has revealed enough about Claude's watermark to identify how it might work. A new research paper may be the clue.

Link building works better when you think beyond links

Backlinks have been a confirmed Google ranking factor for years. But have you ever seen ChatGPT pull up information from a site with no domain authority or organic…

Reddit Preserved The Part Of The Internet We Broke

Search referrals measure how people reach Reddit. They don't measure why people go looking for it, and that gap is where the value sits.

Your B2B SEO can win the click and lose the consideration

A buyer can click through to your website after making an important part of the decision. An AI Overview can explain a technology, compare approaches, and surface brands…

Only 1.1% of news publisher visits come directly from AI: Study

AI referrals accounted for just 1.1% of visits to news publishers after conversations with AI assistants, according to a new Scrunch study that tracked millions of…

Most AI visibility gains are just technical debt repayment

Everyone seems to be searching for the AI optimization trick. Should you implement an llms.txt file? Does your schema need to change? Should your content be chunked for…

How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO

Stable rankings, stable impressions, falling CTR: the signature of AI Overview click loss. Learn to spot it and decide what's worth recovering.

Why SEO uncertainty is creating opportunities for challengers

We’re well beyond the halfway point of 2026, and businesses are getting nervous. Me? I’m watching my 2026 predictions take shape . Google is answering more questions…

AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar]

Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search.

Google Gemini Passes 1B Monthly Users, 63% Now Use Voice

Google says its Gemini app passed 1 billion monthly users and reports that 63% now use voice, alongside camera, uploads, and app automation data.

How To Create YMYL Content That Gets Cited In AI Search

Thin health content was always risky. With AI Overviews answering most medical queries, it's now invisible. Here's what earns citations instead.

Social & Advertising

Walmart-backed gaming publication lays off editorial team

This story was first published by Digiday sibling ModernRetail In December 2024, Walmart did something perhaps out of character: It helped start a video gaming news…

Brands can’t just flip the ’employees as creators’ switch

Employee creators are a new brand strategy in marketing circles. Making them work, however, is another matter. The first major problem is infrastructure, or the actual…

By the numbers: Wall Street’s tough assessment of ad tech

The digital advertising market continues to grow, but it has not translated into an easy earnings season for publicly traded ad tech companies, with their numbers on…

CMOs are struggling to link AI visibility with sales

AI visibility isn’t the only zero-click concern keeping marketers up at night. Now that tools like Scrunch and Profound are commonplace, CMOs are thinking ahead to the…

Media Briefing: Publishers are replacing Google with a little bit of everything

This week’s Media Briefing analyzes recent publishers’ earnings results, and the different bets publishers are making on how to build businesses less dependent on Google…

Moloco launches an agency partner program, in part to expand beyond mobile programmatic

As other DSPs move their business closer to clients, inadvertently or consciously avoiding agencies as middlemen, one is looking to recruit more agencies to its cause as…

Social Media TodayAug 13, 2026

YouTube expands access to its in-app AI chatbot

The artificial intelligence-powered function offers contextual responses and is available on desktop, mobile and TV devices.

Social Media TodayAug 13, 2026

Meta partners with North America’s Building Trades Unions

A new training program is designed to support skilled workers across the U.S. even as community support for data center development wanes.

AI & Automation

Nvidia’s new $500B plan is risky but brilliant, especially for aging GPUs

Nvidia has a plan to make sure its GPUs won't lose value. It wants to convince a new crop of financiers to keep lending for AI buildouts.

Apple in talks to pay publishers to provide Siri with current news: report

The tech giant has considered a nine-figure budget for the payments, according to the WSJ.

Some Claude users are mad that Anthropic’s new watermarks will catch them using it at their jobs, classes

Is Anthropic's new watermarking system a travesty? Some have taken to social media to complain that it is.

Amazon will train on Twitch streamers’ content by default, unless they opt out

"If this was opt-in, nobody would opt in," Twitch CPO Mike Minton said on a livestream responding to user feedback. "That's honestly the answer."

TechCrunch AIAug 12, 2026

AI coding startup Cognition reportedly already in talks to raise at $40B valuation

Cognition may be looking to raise another mega round just a few months after raising $1 billion at a $26 billion valuation.