The news that moves growth.

TikTok Search Ads Adds Brand And Category Keyword Packs

TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here's what each does.

AI Shopping: Get Your Products Found In Google & ChatGPT

Chris Sachs & Aris Vrakas outlined 4 moves for AI shopping: make product pages retrievable, use shopper language, connect feeds with pages, test the results.

How The Athletic Gets More Clicks With One Simple Trick

Clickability isn’t just headlines and images. Showing readers which articles other readers are talking about is a distribution lever most publishers ignore.

Google Says No AI Click Reporting News Yet, Ahead Of UK Deadline

Google says it has nothing to announce on adding more AI search data to Search Console, ahead of a UK compliance date.

How To Run A Full-Funnel Ecommerce Account Through BFCM Week

Build demand before BFCM, give Google room to capture peak sales, and turn holiday visitors into December buyers with a phased ad strategy.

Google Search Ad Visits Out-Earned ChatGPT Ads In U.S.

Data finds ChatGPT ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most saw no sales from them.

3 AI Models Shopped Shopify’s Catalog – Each Picked A Different Winner

Google rankings are a black box a store can still watch. The AI shopping decision layer is a black box with nothing to monitor.

Google Says Technical SEO Remains Key For AI SEO

Google's John Mueller cautioned against relying on short-term AI SEO tactics and explained why traditional technical SEO remains relevant.

Social & Advertising

TikTok adds new brand safety resources

The features are designed to help identify potential risks and include copyright and counterfeit detection tools.

Meta delays commercial terms update indefinitely

An upcoming commercial terms of service update has prompted regulators to seek more insight into the specifics.

Companies may need to restrict AI use to manage costs

Anthropic, OpenAI, xAI and Meta have all spent enormous amounts of money to build out their artificial intelligence projects, but have yet to see returns.

Meta updates creator assistant chatbot

New features include opportunity alerts, better help for content creation and automated replies.

Threads adds more community champion badges

The digital display cards are designed to highlight users who have become key contributors in their topical subgroups.

TikTok inks new content deal with WTA

The partnership will expand the existing relationship and include livestream women’s tennis coverage as well as behind-the-scenes insights.

DigidayNov 02, 2026

People Inc. is building custom APIs to make its journalism easier for AI agents to use

People Inc. is moving toward custom APIs to help AI agents access its content more efficiently. Rather than making AI systems shift through full webpages, People Inc.,…

DigidayNov 02, 2026

Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems

Last month, SiriusXM signed a multi-year deal with creators Paige DeSorbo and Hannah Berner for their Giggly Squad podcast reportedly valued at $160 million. Weeks…

DigidayNov 02, 2026

Google search loses its free pass with buyers

For the better part of two decades, Google search was the line item media buyers rarely had to defend. AI Overviews complicated that. Google now answers more queries on…

TechCrunch AINov 03, 2026

AI & Automation

Web host Squarespace lays off 19% of its employees

The website builder said that the job losses are part of a broader restructuring of its organization.

TechCrunch AINov 03, 2026

New York Times and other outlets sue web browser Brave over alleged content scraping

The New York Times is suing privacy-focused web browser company Brave for allegedly scraping the outlet’s copyrighted content and unlawfully distributing it to its own…

42AI comes out of stealth with $62.5M and a world model that can ‘predict human behavior’

Here's a question straight out of sci-fi: What if AI could predict what you were going to do before you decided to, even in a completely new situation?

Elon Musk throttles Grok Bot limits due to ‘unsustainably high’ costs

Musk recently referred to Grok Bot as having "the fastest growth of a product that I've ever seen in my life."

Omen AI adds liquid know-how in $16 million Aquatic Labs acquisition

Two startups tackling the data center water problem are joining forces in a $16 million deal.

2 days till TechCrunch Founder Summit: Boston founders don’t need a Silicon Valley address to build something big

TechCrunch Founder Summit happens on November 4 in Boston for a founder-focused agenda and impactful connections. Save up to $100 or get discounts with group passes.

OpenAI is finally merging ChatGPT’s Chat and Work tabs

OpenAI said that ChatGPT and Codex will draw usage from the same allocation pool after this change.