The news that moves growth.

Are We Repeating History & Risking Backlink Penalties Again?

Repackaged link schemes won't win AI visibility. Presence in fan-out, grounding, and training data still depends on real authority.

How to prepare for Google’s DSA sunset and move to AI Max

Google has been hinting at the demise of standalone Dynamic Search Ads (DSA) campaigns . At first, Performance Max seemed likely to replace DSA. However, as AI Max…

AI Max spotted in Google Standard Shopping campaigns

AI Max is making its way to Standard Shopping campaigns, bringing AI-powered query matching, ad customization, and landing page optimization to a campaign type that has…

Google Ads API v25 adds YouTube metrics and loyalty campaign goals

Google released version 25 of the Google Ads API, adding new reporting capabilities, updated campaign goals, and expanded YouTube measurement tools for developers…

Technical debt in SEO: When to fix vs. when to ignore

Website crawling tools used for technical SEO audits will happily hand you 10,001 problems — sometimes even ranked by impact or priority. Your job is to decide which…

Alphabet Q2 Earnings Show $5.85 Billion Negative Free Cash Flow

Alphabet's Q2 release shows Google's infrastructure spending caused it to report a negative free cash flow of $5.85 billion dollars.

Google fined €460 million over self-preferencing Search and €430 over Google Play

The European Commission announced two fines under the Digital Markets Act (DMA) against Google, one for Google Search and the other for Google Play. The total fine comes…

Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version

Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here's the measurement work you can own instead.

The worst thing you can be in an SEO job interview is forgettable

I debated publishing this more than almost any other article I’ve written. And if you’ve been around for a while, you know that’s saying something. I’ve been incredibly…

Pichai Says Google Needs Gemini 4 To Compete At The Frontier

On Alphabet's Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.

Google Search Revenue Growth Eases After A Year Of Acceleration

Alphabet's Q2 Search revenue rose 17% to $63.27 billion, its first easing after four quarters of acceleration. Google credited retail and Gemini integration.

Social Media TodayJul 23, 2026

Social & Advertising

Will Meta’s massive AI bet pay off?

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s…

Social Media TodayJul 23, 2026

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

Social Media TodayJul 23, 2026

5 tips for building an effective brand presence on TikTok

A look at some of the best ways for marketers to engage with trends and influencers on the short-video platform.

Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative

Stanley 1913, the lifestyle brand, openly embraces AI behind the scenes, but is drawing a line amid the AI hype when it comes to what consumers see. Stanley 1913 has…

TikTok’s Kat Marquez unpacks NBA and WNBA creator deal

Competition to hold and own live sports coverage has been seeping out of the traditional broadcast and streaming sectors, and into social, for a little while now.…

In Graphic Detail: The real impact of creators at the World Cup

The 2026 FIFA World Cup is over, and the impact of content creators (and how brands and platforms leveraged them) is clear. For perhaps the first time in the…

As athletes embrace owned media properties, they’re pushing for more involved brand deals

Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine Yamal and Lionel Messi in…

Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands in LLMs are becoming key…

AI & Automation

Experts say exploiting Anthropic’s Fable isn’t how Kimi K3 got so good

"I don't think you get a model this strong and this quickly on the heels of Fable doing strictly distillation," one expert told TechCrunch.

ServiceNow bets $40 million on Indian banking software specialist to expand its financial services push

ServiceNow's investment gives BusinessNext a strategic partner to expand its AI-powered banking software globally.

After shocking quarter, IBM insists that AI isn’t killing the mainframe

After IBM's stock crashed last week on warnings of poor mainframe sales, the CEO explained that AI wrecked corporate hardware budget, temporarily.

Google justifies its massive AI spending with a booming cloud business

Google's cloud business is thriving, as companies adopting its AI and AI infrastructure services help the tech giant to report record profits.

Treasury threatens sanctions after White House claims Moonshot distilled Anthropic’s Fable

The episode has also intensified a broader debate in Washington over the influx of Chinese open models.