Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech

Related Insights Member Exclusive Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow Subscribe To Read Read More Criteo is the subject of a takeover approach, in yet another twist in the “will they, won’t they?” fate of the France-founded ad tech firm, which recently relocated its commercial base to Luxembourg, sparking further merger-and-acquisition speculation. According to media reports, the recently submitted bid from private equity firms Vista Equity Partners and Quinti Capital, citing people familiar with the matter, with the claims boosting the company’s market capitalization, which fell 23%…

This is a curated summary. The full story was reported by Digiday.