Earlier this month, Digiday+ Research reported that advertisers are embracing AI for social media and retail media marketing. However, advertisers are slower to adopt AI for influencer and CTV marketing. This is according to a Digiday+ Research survey of more than 100 marketing professionals in first-quarter 2026. Only one quarter of marketers (25%) said they use AI for their influencer marketing work, according to the survey. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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