Social & Advertising · via Digiday

Future of Marketing Briefing: The case for and against the death of the big brand ad

18h ago · curated by Catalyst Web Trendz

One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit , Sept. 14-18 in Miami. Use code MEMBER200. Prices go up Aug. 3, so lock in your rate before then. Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust? This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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