Google Ads is bringing its “Missed Growth Opportunity” insights into the main Recommendations tab as a new beta, giving advertisers a clearer view of the traffic, conversions, and revenue they may be missing because of budget constraints or low bids. The move makes these opportunity estimates more visible, surfacing them directly alongside Google’s existing optimization recommendations. What’s new . A new beta recommendation estimates the potential impact of increasing budgets or raising bids. The feature highlights: Estimated clicks left on the table. Missed conversions. Unrealized conversion value. Whether those missed opportunities were…
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