Publishing more pages doesn’t automatically build topical authority. In many local SEO projects, the bigger challenge is deciding which queries deserve their own pages. Getting that decision right can strengthen relevance, reduce content overlap, and improve search performance. The ‘Query Deserves a Page’ framework “Process all the attributes of an entity” and “process all the variations of a query template” are the two simplest ways to explain how topical authority works for local or location-agnostic SEO projects. If a project is primarily about “rehab,” one way is to process each type of addiction along with every relevant attribute.…
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