If you’re struggling to scale performance with Microsoft Advertising, you may be treating it as a place to replicate a strategy developed elsewhere. Import can get you live fast. Performance comes from adding human judgment, Microsoft-specific structure, foundational measurement, controls tailored to your business needs, and a broad range of creative assets that help AI understand your products or services. The strongest accounts share a common approach: Import is a starting point, visual creatives unlock more demand and better performance, and AI performs best when you give it the right structure, creative, measurement, and guardrails.…
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