My 8-year-old daughter desperately wanted a Nintendo Switch. Her evil parents refused to buy it for her. She was too young to get a job, so she did what any resourceful kid would do: she set up a lemonade stand in front of our house. But she didn’t just put out a table and a pitcher. She ran a high-stakes A/B test. Her hypothesis was simple: if she could get more people to stop, she could sell more lemonade and buy her Nintendo Switch faster. Variant A was her two-year-old sister, Julie, stationed out front to attract attention. Variant B was our dog, Ginger. I know what you’re thinking. The dog. Obviously, the dog. But her sister won. It…
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