Search & Digital Marketing · via Search Engine Land

Hydration and SEO: How it works and why it matters

4h ago · curated by Catalyst Web Trendz

Hydration and SEO: How it works and why it matters

If your site runs on a framework like Next.js or Nuxt, hydration shapes how your pages become interactive, but it’s rarely explained in terms that matter to SEOs. It’s more approachable than it sounds. Here’s what hydration is, how it works, where it affects SEO (and where it doesn’t), and how different frameworks handle it. What is hydration? Hydration is the process of JavaScript running in your browser “taking over” the static HTML built on the server, turning it into a page you can actually interact with. Here’s the process: The server builds complete, fully formed HTML and sends it to your browser. You see the content right away, but it…

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