Omnicom wasn’t ready to announce the move yet, but word leaked out last week that the holding company’s media agency group is folding Hearts & Science and Mediahub together into one agency that will operate under a new name and brand. And it may not be the last move the holding company makes in simplifying its offering to bring to market. “I fully expect there’s going to be more change down the road,” said Ryan Kangisser, chief strategy officer at Mediasense. “On the surface, if you compare the number of brands within Omnicom versus Publicis versus WPP, they have too many brands.” This is a member-exclusive article from Digiday. Continue…
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