Ranking within Google’s traditional search results provides diminishing returns. Ads, AI Overviews, and other search engine results page (SERP) features push organic links further down the page. As the search landscape changes, how should brands adapt to ensure they’re represented in AI-powered responses? The more you know about how AI engines use your brand’s information and when they cite it, the better you can use AI search to your advantage. With that knowledge, you can move beyond whether AI models know your brand and start developing your own AI visibility strategy. Collapse of the click economy It’s important for most brands to…
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