What you don’t know about your business profile’s past can damage its future. Managing a Google Business Profile effectively requires looking beyond the dashboard you see today. A listing’s address history can be critical for diagnosing hidden algorithmic penalties, protecting local rankings, and ensuring long-term search stability. This context is especially important for service-based businesses, where address visibility can affect your strategy. Because Google isn’t always transparent about its guidelines, the local SEO community has tested and documented best practices around address updates. The issue divides even seasoned local SEOs. A…
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