The next battleground for brands is being chosen by AI. Every day, AI engines and autonomous agents decide which brands to recommend, compare, cite, and transact with on behalf of consumers. Brands now need to become the trusted choice AI selects. This shift is already underway. Adobe data shows that AI-referred traffic to U.S. retail websites grew 4,700% year over year through mid-2025. Salesforce reports that AI and autonomous agents influenced one in five online orders globally during Cyber Week, driving an estimated $67 billion in sales. As AI becomes the interface between consumers and brands across discovery, evaluation, and purchase,…
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