Major advertisers marshal increasingly large hosts of influencers to support their marketing goals. But many lack the necessary internal scaffolding to connect creators with campaign briefs quickly enough to make that scale count. Agency holding group Dentsu is attempting to build up that scaffolding via a partnership announced today (July 7) with Instagram, Threads and Facebook parent firm Meta. The Japanese-owned holding company is set to integrate the tech firm’s Creator Marketplace and Partnership Ads into its operating system Dentsu.connect through an API partnership. In plain English, it’s allowing users of its internal systems to…
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday
