EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots.
This is a curated summary. The full story was reported by Search Engine Journal.
Read the full story at Search Engine Journal
Search & Digital Marketing · via Search Engine Journal
Google Must Share Anonymized Search Data With Rivals
4h ago · curated by Catalyst Web Trendz
Put this to work
What it means for your brand.
Stories like this are exactly the terrain we work in every day. If this trend touches your growth plans, these are the services to look at:
More from the digest
Related headlines.
How to report PPC performance without lying to yourself (or your boss)
Early in my career, I was responsible for reporting metrics for a company’s homepage. A member of the usability team wanted to know how much traffic a particular widget…
Read on our site
Google Tag Manager adds guided setup for Google Ads purchase tracking
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work…
Read on our site
Google expands Brand Lift Studies with enhanced measurement option
Google is rolling out a new Enhanced Brand Lift study to more advertisers, giving brands a more sensitive way to measure campaign impact—at the cost of a significantly…
Read on our site