Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work required to configure tags. What’s happening . A new “Guided Setup” card is appearing in Google Tag Manager for Google Ads Purchase Conversions. The beta feature automatically creates the required: Tags Triggers Variables Instead of requiring users to configure each component manually. Why we care. Conversion tracking is essential for campaign optimisation, but implementation can be complex—particularly for advertisers new to Google Tag Manager. Guided Setup aims to simplify…
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