Pay only for performance.
Turn a network of partners and publishers into another performance channel for your brand. Pay for results, not impressions, with tracking and attribution handled end-to-end.
You only pay when you get a sale or a qualified lead.
Affiliate marketing is the rare channel where the risk sits with the publisher. The catch is quality: the wrong publishers bring fraud and junk traffic. We recruit and vet the right partners, set up clean tracking, watch for fraud, and manage payouts — so your affiliate programme drives real, profitable growth.
- Curated publisher and affiliate recruitment
- International affiliate reach
- Fraud detection and safe, accurate tracking
- Commission structure and payout management
- Clear performance reporting by partner
- Partner vetting and commercial terms that protect margin
- Fraud monitoring across the five common patterns
- Attribution windows and commission models reviewed quarterly
The tools behind the work.
The platforms and technologies we use to deliver Affiliate Network — enterprise-grade, battle-tested, and chosen to fit your business.
Paying for outcomes attracts people who manufacture outcomes.
Affiliate is the one channel where you pay only for results, which is exactly why it attracts partners skilled at manufacturing results that were going to happen anyway. A well-run programme is genuinely one of the most efficient channels available. A poorly monitored one quietly pays commission on sales you had already earned.
The patterns worth watching for
- Brand bidding — an affiliate intercepting customers already coming to you. Visible as an unusually high conversion rate with very short time-to-conversion.
- Cookie stuffing — tracking dropped on visitors who never clicked. Huge click volume, negligible click-through rate, conversions spread evenly across the catalogue.
- Coupon and last-click capture, where a site ranks for 'yourbrand coupon' and claims the final click of a journey it contributed nothing to.
- Fake leads on cost-per-lead programmes — plausible details, steady round-the-clock submission, and nothing that reaches stage two.
- Attribution window abuse, where a touch from four weeks ago claims a purchase driven entirely by your own email.
The reporting that keeps it honest
Conversion rate by partner, time from click to conversion, new versus returning customer split, and reversal rate — reviewed monthly rather than at the annual review. Those four cuts surface every pattern above, and they use data you already have.
Terms before volume
Recruiting partners before the terms are right is how programmes end up expensive and hard to unwind. We set the commission model, the attribution window and the brand-bidding position first, then recruit against them.
How an affiliate programme runs.
Week 1 — Terms
Commission model, attribution window and brand-bidding policy agreed before any partner is approached.
Weeks 2–3 — Recruit
Partners vetted and onboarded against those terms, starting with the ones closest to your customer.
Week 4 — Instrument
Tracking verified end to end, and the four monitoring reports set up before volume arrives.
Ongoing — Manage
Monthly partner review, fraud monitoring, and commission renegotiated against contribution rather than claimed volume.
Brands we've done this for.
A few of the names — and numbers — behind this work.
- PayUFintech affiliate acquisition programmeAffiliate Network
- American ExpressCard-acquisition affiliate networkAffiliate Network
Frequently asked questions.
With affiliates you pay a commission only when a sale or lead happens, so the risk is low and the model is inherently performance-based.
Through vetted partners, robust tracking, and active monitoring for suspicious patterns — we cut bad traffic before it costs you.
Only as a deliberate defensive strategy with agreed terms and reduced commission. Left unmanaged it is the most common way affiliate budgets are wasted.
Seven to thirty days suits most businesses. Longer windows increasingly credit affiliates for conversions your own channels drove.
New versus returning customer split by partner is the fastest read. A partner delivering only returning customers is being paid for your retention programme.
Either. Networks bring reach and take a cut; a direct programme costs less per sale but needs recruitment. We recommend based on your margin and category.
Let's put this to work for you.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Build your affiliate programme