Reach the right audience at scale — the high-growth frontier of paid media.
Automated, data-driven ad buying across thousands of publishers and platforms, reaching the right audience at the right moment at a price that makes sense, without the manual guesswork of traditional media buying.
The right impression, for the right person, at the right moment.
Programmatic lets you buy across millions of placements automatically. The opportunity in 2026 is CTV and retail media — premium, measurable and far less crowded than social. We plan, buy and optimise programmatic campaigns built on first-party and contextual data, so you scale reach without wasting spend.
- Connected TV (CTV) advertising on premium inventory
- Retail media network campaigns
- First-party and contextual audience targeting
- Shoppable and interactive ad formats
- Cross-channel measurement and optimisation
- Supply path and fee transparency review
- Inclusion lists, viewability floors and frequency capping
- Connected TV and retargeting campaign management
The tools behind the work.
The platforms and technologies we use to deliver Programmatic Advertising — enterprise-grade, battle-tested, and chosen to fit your business.
The defaults are not built for your budget.
Programmatic buying opens up inventory across the open web at prices no direct deal matches. It also comes with a supply chain of intermediaries, a long tail of low-quality sites, and platform defaults set with far larger budgets in mind. Most of the waste is configuration, not strategy.
Know what you are actually paying
- Platform fee, data fees, verification fees and agency fee, stated as a percentage of working media.
- Working media ratio — how much of the spend reaches a publisher at all.
- How many hops sit in the supply path. On a modest budget, supply path optimisation is basic hygiene rather than an advanced tactic.
Cut the inventory that never works
Sites built to carry advertising rather than to be read absorb an outsized share of open-web budgets, and they pass most technical checks. On a modest budget an inclusion list of sites you would be pleased to appear on beats an exclusion list you maintain forever. Mobile app inventory bought by accident is the other common drain.
Where smaller budgets genuinely win
Retargeting, because the audience has already qualified itself, and connected TV, because a tightly targeted household audience with a frequency cap buys real attention at a manageable cost. Broad open-web prospecting is where small budgets get eaten, and we will say so rather than sell it to you.
How a programmatic engagement runs.
Week 1 — Transparency
Fees, supply paths and current inventory quality laid out in full before anything is bought.
Week 2 — Guardrails
Inclusion lists, viewability floors, invalid-traffic filtering and frequency caps set deliberately.
Weeks 3–6 — Buy
Campaigns live across the formats that suit the budget, starting with the ones that reward it.
Ongoing — Prune
Placement and domain reporting reviewed monthly, with waste removed rather than absorbed.
Brands we've done this for.
A few of the names — and numbers — behind this work.
- American ExpressPremium display & CTV campaignsProgrammatic Advertising
- FlipkartProgrammatic scale buyingProgrammatic Advertising
Frequently asked questions.
It's automated buying of digital ad space in real time, so your ad reaches the right person across websites, apps and connected TV — without manually negotiating each placement.
Increasingly, yes. CTV combines TV's premium feel with digital's targeting and measurement, and it's delivering strong returns versus social.
Frequently yes, with tight targeting and a frequency cap. Cost per completed view can be competitive because the ad is unskippable and attention is high.
A site built primarily to carry ads rather than serve readers — high ad density, low-quality content, purchased traffic. They pass most technical checks and waste real money.
Invalid traffic filtering reported separately rather than netted out quietly, inclusion lists rather than open buying, and viewability thresholds set explicitly instead of left on the platform default.
Yes, and it should — with frequency managed across all of them, and incrementality tested rather than assumed from platform-reported conversions.
Let's put this to work for you.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Talk to a programmatic expert