4 types of content decay and how to fix each one

Every page you publish is vulnerable to traffic decay. The question is whether you catch it when it’s down 15% or 80%, and whether you fix the right thing when you do. Most teams catch it late, then reach for the same tool every time: refresh it. Update the date, add a few hundred words, republish. Sometimes that works. Often it does nothing. Occasionally, it makes the page worse. That’s because falling clicks are only a symptom. A page can lose traffic for at least four reasons, and each requires a different fix. The content decay playbook most of us inherited treats every decline as the same problem with the same cure. In 2026, that…

This is a curated summary. The full story was reported by Search Engine Land.