There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address it. At the beginning of this wave, I took more calls and answered more emails than I do these days. Over time, I realized I was asking vendors the same handful of questions to assess whether their tools were worth deploying. If you’re in the same boat and overwhelmed with vendor outreach, here are five questions to help you figure out whether they’re worth your time, along with my rationale for asking them and what I’m looking to hear — or not hear. 1. What problem does your tool solve? This question…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
