AI shopping is changing what SEO needs to optimize. Structured data, product feeds, entity signals, and crawlable content no longer just influence rankings. They increasingly determine whether AI systems can understand, evaluate, and recommend your products. The technical foundations haven’t changed. Their role has. As AI becomes another path to product discovery and purchasing, brands need to strengthen the information AI relies on to make decisions. AI shopping requires a broader view of brand knowledge infrastructure For ecommerce and service brands, brand knowledge infrastructure has historically meant maintaining a Google Business…
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