Agencies are out in front on AI. Advertisers are not. That’s the view of agency bosses who spoke to Digiday at Cannes Lions. They said that for most of the clients they work with, they’re still stuck figuring out governance, budget, and whether they even trust what they’re being sold. Nothing new there. Agencies are, after all, meant to be early adopters , guiding clients through every technological contortion. Yet judging by how some executives reacted, it might as well have been fighting talk. Several only agreed to talk if their names were left out, as if they’d said something sacrilegious. Joe Maglio, CEO Cheil Agency Network, summed it…
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