AI Max is making its way to Standard Shopping campaigns, bringing AI-powered query matching, ad customization, and landing page optimization to a campaign type that has historically offered advertisers more manual control. It was first announced in April . The update could expand how Standard Shopping campaigns compete for search queries without requiring advertisers to migrate to Performance Max. What’s happening. According to screenshots shared online, Google is rolling out AI Max features within Standard Shopping campaigns. The capabilities include: AI matching Shopping ads to conversational, long-tail search queries. Automatically…
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