AI search can’t verify your business — here’s how to fix it

There’s a gap between what a business is in the real world and how an AI search system can verify it. I call this the “identity leak.” Businesses may not be struggling, but they may be invisible to AI systems, which decide what sites get recommended and surfaced to searchers. This can affect a business’s future growth. I ran an audit of dozens of verified businesses on Prince Edward Island (PEI), Canada, spanning multiple industries, to see how they showed up in AI search results. The audit found that the average PEI business was leaking 84% of its identity to AI systems, and 17% of the sample had no AI-retrievable digital presence at all.…

This is a curated summary. The full story was reported by Search Engine Land.