Search marketer Tom Critchlow says AI Search is exposing the question of whether SEO still owns GEO outcomes.
This is a curated summary. The full story was reported by Search Engine Journal.
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Search & Digital Marketing · via Search Engine Journal
AI Search Is Exposing SEO’s Risk Of Losing Ownership Of GEO Outcomes
Jul 09, 2026 · curated by Catalyst Web Trendz
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