This story was first published by Digiday sibling ModernRetail Retail media content is becoming more complex, with major brands making big investments in videos made specifically to reach shoppers on screens in grocery stores or while shopping on an app. It came in the form of “Rico’s Tacos,” a “micro drama” series of 22 episodes under three minutes each that, over the course of the series, follows a multigenerational Southern California family as they build a taco business at a taco stand outside of an Albertsons store near Venice Beach in California. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the…
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