ChatGPT Ads is rolling out a slate of new advertiser tools focused on smarter bidding, improved measurement, budget pacing, and campaign management as it continues building out its advertising platform. The updates bring ChatGPT Ads closer to the feature set advertisers expect from more mature ad platforms, particularly around conversion optimization and automation. What’s new . The latest release introduces several new capabilities for advertisers: Conversion-optimized campaigns: Advertisers can now create optimized cost-per-click (oCPC) campaigns by selecting the Conversions objective. Campaigns automatically optimize toward clicks that…
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