Twelve months ago, the industry was betting on which AI platform would win discovery. Perplexity looked like the search-native challenger. Copilot looked like the enterprise Trojan horse. Neither bet paid off. Previsible ( disclosure: I’m its CPO and co-founder ) just published its third AI Traffic Study , analyzing 6.77 million LLM-driven sessions. The data shows consolidation. Monthly LLM sessions grew 9.9x, reaching 644,478 in May 2026. And 92.4% of that traffic comes from one platform. The plateau was a pause In mid-2025, AI traffic appeared to be peaking in some sectors. It wasn’t. Sessions rose from 65,249 in November 2024 to 396,278…
This is a curated summary. The full story was reported by Search Engine Land.
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