Creators are crashing through Hollywood, but there’s a ceiling

Hollywood has courted creators for several years, but in the past few months, there’s been a full-blown creator invasion. Two YouTube-born horror films became box office blockbusters ( Obsession and Backrooms , which, as of writing, have respectively earned $426 million and $357 million), private equity firms are raising funds to buy meme IP like Skibidi Toilet , and new studios are launching that focus on acquiring and scaling creator content. Creators aren’t replacing Hollywood stars, but they are leveraging their brands and views to get Hollywood-style representation, or build new production pipelines around IP with built-in audiences.…

This is a curated summary. The full story was reported by Digiday.