Some brands get away with broad topical focus. Forbes, for example, ranks well for everything from “bitcoin price” to “best pillows for neck pain.” But most brands are more visible in search when focusing their content strategy on core topics. Topical authority is one of the most used concepts in SEO to justify content creation. It’s gone so far that swinging too far from the base can lead to algorithmic demotions (HubSpot and Clickup, to name a few significant ones). But does it translate to AI search? Or are LLMs such a new playing field that brands can really swing big? Imagine a payroll software company planning its next 20 articles. It…
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