Search & Digital Marketing · via Search Engine Land

EU orders Google to share search data with rivals starting in 2027

8h ago · curated by Catalyst Web Trendz

EU orders Google to share search data with rivals starting in 2027

The European Commission ordered Google to share anonymized search data with rival search engines under the Digital Markets Act, specifying how the company must give third parties access to data used to improve search services. The legally binding measures clarify how Google must comply with the DMA’s search data-sharing rule. Google must begin sharing search data with eligible third-party search providers in January 2027. Google must share search data. The Commission said Google’s current data-sharing program has been ineffective and outlined how the company must provide search data to rival search engines. Google must share the same search…

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