When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the end of a charmed World Cup run, not just for the Manchester City striker but for his brand sponsors also. “He has been so exciting during this tournament,” said Andrea Fairchild, svp of global sponsorship strategy at Visa. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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