This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls. Quality check Paramount-WBD’s pause, Netflix-YouTube’s tug-of-war, Nielsen-VideoAmp’s exit and more Quality check “The advertising market does not systematically price impressions according to their true economic value.” This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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